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Reports

Five outputs, ranked by what someone will actually pay for

Everything on this site is a view of one graph. These are the five documents that graph can produce, in the order of how much a buyer will pay and how badly they need it. The ranking is a judgement, and the last one argues against itself.

Estimated units entering the US, by quarter
Disposable vape units on inbound manifests, split by whether the consignee appears in any state licence list. Quarters with fewer than three months of coverage are marked.
Units arriving each quarter, split by whether the consignee holds a state licence.
Each mark: Each column is one quarter, cut into licensed and no-licence-found consignees.
How to read: The segments stack to the quarter's total: read whole columns for volume, the lower segment for the unlicensed share. 2 marked quarters cover fewer than three months.
Importers holding ≥1 state licenceNo state licence found
53% of the 97M units went to a consignee in no state licence list. The unlicensed channel is most of this trade, not a fringe of it. Across full quarters, volume moved -46.8% from 2026 Q1 to 2026 Q3. Ocean freight only. Air, parcel and land crossings are not counted, so every column is a floor, not an estimate.
Source: Customs filing; Company registry record
Units on inbound manifests
97M
across 12 months and 5 quarters, 2 of them partial
Consignee with no state licence
53%
52,062,563 of 97,329,237 units
Change across full quarters
-46.8%
2026 Q1 to 2026 Q3, partial quarters excluded
1

Gray-market sizing report

How many units and how many dollars of unlicensed vape hardware and product enter the United States, quarter by quarter, split licensed against unlicensed, with a hemp-ban scenario stated as a scenario.

Quarterly, with a monthly data refresh for subscribers
What's in it
  • Units entering the US per quarter, built from inbound manifests and reconciled against factory capacity and importer counts
  • Dollar value at each step of the chain, so the number can be stated at factory cost, landed cost or retail value
  • The licensed / unlicensed split, keyed to whether the consignee appears in any state licence list
  • State-level breakdown for the states covered, with the gray-to-licensed price gap each one carries
  • A hemp-exemption scenario: what the baseline implies under a federal close, labelled as modelled and never as observed
Who buys it
  • Hardware makers sizing their own addressable market
  • Hedge funds trading the listed Chinese suppliers
  • Large licensed brands
  • Alcohol and beverage companies watching a substitute category
  • State regulators and legislative staff
Why they pay

Their revenue forecasts already contain a number for this market, and right now that number is a guess. No credible estimate exists in public: trade press figures trace back to each other, and the official statistics count the licensed market only. A defensible floor with the method shown is worth more than a precise figure nobody can audit.

2

Supply relationship map

Factory → exporter → importer → brand, with annual volumes on each edge and a confidence score and date range on every link.

Monthly, with a weekly delta feed
What's in it
  • 19,972 links across 1,269 manufacturers, 48 exporters, 623 importers and 13,900 brands
  • Annual units on the edges where bills of lading support a volume
  • Confidence on every link (confirmed when a record states it, inferred from two or more signals, suspected on one weak signal), with the inference note written out
  • Change log: links that appeared, strengthened or went quiet since the last edition
Who buys it
  • Hardware makers who want to see which brands their competitors supply
  • The same makers using it as a sales list
  • Investors underwriting a supplier or a brand
  • Law firms building a chain-of-supply record
Why they pay

Competitor intelligence and lead generation in the same document. A hardware maker can see which brands buy from whom, at what volume, and which accounts are winnable. An investor can check whether a supplier's claimed customer base exists in the shipping records.

3

Counterfeit and white-label intelligence

For a given brand: where copies of its packaging and hardware are made, who imports them, and which shelves they reach.

Rolling, with alerts when a new copy or a new importer appears
What's in it
  • Copy-of links between brands, with the packaging and mark evidence that supports each one
  • The factories and exporters behind the copies, and the importers receiving them
  • Sellers carrying the copy, by state, with licence status and any enforcement on file
  • First-seen dates and domain history for each copy storefront
Who buys it
  • Licensed brands whose packaging is being copied
  • Brand-protection law firms
Why they pay

It is the evidence package for the two actions a brand actually takes: a lawsuit and a customs recordation complaint. Both need a named manufacturer, a named importer and dated sightings; assembling that by hand is the expensive part.

4

Price and tariff tracker

Factory, landed and retail prices over time, per step and per state, with the margin captured at each handoff.

Monthly
What's in it
  • Monthly observed price at all five steps, from factory gate to licensed shelf
  • Margin captured at each handoff, in dollars and as a share of the full spread
  • Gray-to-licensed gap per state
  • Landed-cost movement, so a tariff or freight change shows up as a step rather than a trend
Who buys it
  • Hardware makers pricing against the market
  • Importers checking their landed cost against the field
  • Licensed brands deciding how far they can hold price against gray competition
Why they pay

Everyone in this chain prices against a number they half know. A buyer who can see the wholesale and gray-retail bands knows whether their own quote is market or not, and whether a price move upstream has reached the shelf yet.

5

Shelf and location data

Which brands and which hardware sit in which stores, by state and seller type.

Monthly
What's in it
  • Brand sightings across 261 sellers in 12 states
  • Hardware model present on the shelf, where a teardown or an FCC ID identifies it
  • Licence status and enforcement history per seller
  • Shelf share by brand, per state
Who buys it
  • Licensed brands tracking distribution
  • Distributors planning coverage
Why they pay

Distribution tracking is the routine spend of any consumer brand, and the hardware-level detail is not in the existing products.

Where this one is weak. Ranked last honestly: this is a crowded category. Several menu-data vendors already sell shelf presence to licensed brands, and they have deeper menu coverage than Traceleaf does. What is defensible here is the hardware layer and the unlicensed sellers the menu vendors do not index, not the shelf data on its own.

What we don’t sell

There is a sixth buyer for this data, and they would pay well. A gray-market seller wants exactly what the supply map contains: which factory makes the hardware, which exporter fronts it, which importer clears it and which ports it moves through. The same records that let a brand find its counterfeiter let a counterfeiter find a supplier.

So Traceleaf sells nothing whose primary use is sourcing or moving product: no sourcing lists, no introductions, no port-and-broker playbooks, no help routing around an enforcement action. That buyer exists, and serving them would put Traceleaf on the wrong side of the line it was built to draw. The product is for the people trying to see the market, not the people trying to work it.

Every figure in every report traces to a named public record with a date. How each link is established, and how confidence is assigned, is written out on the methodology page.

Market pulse

What the records say right now

What the dataset says this month: volumes by importer licence status, and why the questions changed.

Four counts of what is held, not market estimates.

Register rows fetched
861k
Pulled and vendored from 4 of the 238 sources on the register
Relationships mapped
19,972
Company-to-company, each dated and confidence-rated
Public sources wired
38
Registries, customs filings, court dockets, shop menus — 4 of them pulling rows today
Price observations
936
Five chain steps, 12 states, 12 months
Share of imported units with no importer licence found
53%

52.1M of 97.3M units over 12 months reached consignees with no licence found in any state list, 15 of 30 importers with a collected record, moving from 52% to 54% while total arrivals fell 59% from peak. An absence in a public list is an absence, not a finding of illegality.

Share of monthly imports with no importer licence found
Nov 25 to Oct 26, as a percentage of that month's declared units
How much of each month's arriving hardware goes to a company with no cannabis licence on any state list.
Each mark: one month: unlicensed units as a share of all units declared that month.
The share rose over the window, from 52% to 54%, peaking at 55% in Apr 26.
Source: Customs filings and official trade statistics
Monthly import volume, licensed against unlicensed consignees
Units declared on matched customs filings, HTS 8543.40, Nov 25 to Oct 26
The volumes behind the share above: units arriving each month, per group of importers.
Each mark: one month for one group of importers: total units declared on every matched customs filing that arrived.
Importers holding a state licenceNo state licence found
Both groups fall together, so the share above is not an artefact of one collapsing. Arrivals peaked at 10.9M in Feb 26 and closed at 4.4M, down 59%.
Source: Customs filings and official trade statistics
Why now

Three things changed the questions people ask

The chain was always opaque; in the last year the cost of not knowing it jumped.

The federal hemp ban

The November 2025 redefinition outlaws most intoxicating hemp products from November 2026. Nobody has a number for how much demand that removes, or from which channel.

Tariffs

Almost all of this hardware is made around Shenzhen, so every tariff change moves landed cost; tracing the exporter shows who absorbs it.

Counterfeits and white-label kits

Branded empty kits are listed openly on wholesale sites; the shipment records and factory registries that would say where they came from are public but unjoined.